Top-Down Analysis

Thematic top-down analysis to identify megatrends and the sectors affected with adequate resources allocated as well as sufficient number of start-ups within the sector. Once the relevant themes have been identified, we research the industries and consumers’ readiness to adopt these new technologies.

Bottom-Up Analysis

Next, we identify start-ups within these themes that has the appropriate catalyst to cause a displacement within the theme, with the ability to safeguard healthy margins and potential for revenue growth through solutions that provide ease of access to products and services.